Audience insight and marketing of events at Sentralen
On this page, you can gain insight into the type of audience that typically attends events held at Sentralen, as well as who follows us on social media. You can also read about how we market the events that take place here at Sentralen.
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How we contribute to the promotion of your event
We contribute to the marketing of all events at Sentralen. You are responsible for submitting information about your event via our program form or ticket form after your booking has been confirmed. It is this information that you submit via form used for marketing.
We mention the events at Sentralen in our channels: sentralen.no, newsletters, on Facebook and in reposts of stories on Instagram. In addition, we keyword advertise the program.
Your event will be part of our program
When you submit information about your event through the program or ticket form we publish your event here on this website.
There are three program pages on here sentralen.no:
- Event program (all events)
- Program of events for children and young people
- Event program for you under 26
Your event will get its own page in the program, with information that you have submitted in the program or ticket form: text, illustration photo and other information.
We include links to ticket sales on the event subpages and in the main program. If you provide a website or Facebook page in the submission form, we will also link to that. If you upload your logo in the correct format via the form, it will be displayed in the event overview.
Tips on marketing you can do yourself
We expect you to help promote your event and carry out relevant marketing activities. You know your event and target audience best. Here are some tips on how to increase visibility across your own channels.
Start with your target audience
Social media is constantly changing. New features, algorithms, and user habits affect how content is seen and shared. Because of this, there is rarely a single formula for what works best. However, there are some principles that are often useful when promoting an event.
Before you publish, consider who you are trying to reach, what you want them to do, and what might make them care. Even if you want “everyone” to attend your event, each post should ideally speak to a clear target audience.
Ask yourself:
- Who is the event most relevant for?
- What is the most important thing they need to know?
- What do you want them to do after seeing the post?
- What makes the event interesting, useful, fun, or meaningful for them?
It can be a good idea to create different posts for different audiences. For example, a family event can be marketed differently to parents with young children and to grandparents. A concert can be communicated differently to existing fans, first-time visitors, and people interested in the genre, culture, or experiences in Oslo.
Create content that feels authentic
Content that feels close, real, and humanly often performs better than overly polished or generic promotional content. You don’t always need professional photos, large campaigns, or complex production to create effective content.
Feel free to share:
- short videos from rehearsals, setup, sound checks, or preparations
- photos and videos taken on your phone
- behind-the-scenes moments
- audience reactions, quotes, or past atmosphere images
- a simple explanation of why the event is worth attending
The most important thing is that the content makes it easy to understand what the event is, who it is for, and why someone should make time to attend.
Make it easy to find information and buy tickets
When posting about your event, make sure it is easy for people to take the next step. Ensure the link to the event or ticket sales is easy to find, and make it simple for others to share it.
You can, for example:
- create a Facebook event and add Sentralen as a co-host
- invite relevant audiences, friends, partners, and networks to the Facebook event
- share the Facebook event multiple times with different angles
- place the event link at the top of your bio on Instagram, TikTok, and/or LinkedIn
- use Linktree or similar tools if you have multiple links
- link to the event from your own website
- remind your audience of date, time, location, and ticket link in your captions
- tag Sentralen when posting, so we can reshare when appropriate
- consider targeted social media ads, for example boosting a Facebook/Instagram post, event, or Reel for a small budget (around 200–500 NOK)
You don’t need a large advertising budget. A small, targeted boost can be enough to test whether your content reaches the right audience.
Use text that helps people understand the event
On Instagram and other social media platforms, it’s not only hashtags that help people find your content. The text you write, the words you use, and the context you provide also play an important role.
Make sure your captions clearly explain:
- what the event is
- who is participating
- what genre, theme, or atmosphere the audience can expect
- who the event is for
- where and when it takes place
Hashtags can still be useful, but it is better to use a few relevant hashtags rather than many generic ones. Instagram has increasingly moved towards fewer, more relevant hashtags, and has also tested limiting hashtag usage to reduce spam.
Use both business and personal profiles
When marketing on platforms such as LinkedIn, Facebook, or Instagram, it can be effective to combine content from the organiser’s official account with posts from personal profiles.
Content from an organisation’s account provides clear and structured information, while posts from individuals often feel more direct and personal. On LinkedIn, personal profiles can also achieve better organic reach than company pages, although this varies over time and by post.
If you have artists, performers, speakers, producers, or other contributors involved, encouraging them to share the event on their own channels can help you reach broader and more relevant audiences.
Get insight into our audience: who follows us, and who gets to know about events at Sentralen?
Below you will get an insight into who our audience is. Our audience is those who follow us on social media, those who receive our newsletter and who use our website.
What you can use this insight for
The insights tell you who you can expect to know about your event or activity here at Sentralen.
You can use this insight to plan and implement your own marketing efforts.
For example, if your event has a target audience that we do not reach in our channels, you must try to reach them in other ways.
In 2025, over 617 public events will be held here at Sentralen.
- Concerts: 154
- Theatre performances: 53
- Dance events: 326
- Festivals: 29
- Arrangementer for barn og unge: 347
- MINT-arrangementer: 277
Insight into our social media
14 310 followers
Age: 25-34 (20,5%), 35-54 (36,2%) and 45-54 (25,0%)
Gender: 70,4% wom7en and .6 me
Geo: 86,3% from Norway, of which 51,2% are from Oslo
Exposures/Views: 49,400 monthly
Weekly publication: 3-5 posts
We regularly repost and share entries from organizers. Tag us at @sentralenoslo and we'll repost as often as it sees fit. We do not advertise individual events, unless we produce the event ourselves. We have a posting schedule that we follow in social media.
30 281 followers
Age: 25-34 (11,5%), 35-54 (31,7%) and 45-54 (31%)
Gender: 68,6% women and 31,4% men
Geo: 95,7% from Norway, of which 51,4% are from Oslo
Range: 95 130 monthly
Weekly publication: 7-15 posts
You are responsible for creating a Facebook event and adding us as a co-organizer for greater visibility. If you can't find your Facebook event in our event calendar, send an email to market @sentralen with a link to the event and we'll add it manually.
Facebook's rules ensure that the privacy of its users is respected, making direct association between private profiles and company pages limited. We therefore recommend that you create a business account for your ensemble, theatre company, band, etc. You should not create a Facebook event with your personal FB account.
901 followers
Feel free to tag us and we will share further when appropriate.
Our website: www.sentralen.no
The figures below are from the last 12 months: February 2024 - January 2025.
During this period, the website had 575,000 page views by 410,000 active users.
The pages with the most views are:
- FrontPage
- Event program:
- 53% of users are from Oslo, 13% are from Akershus, 21% are from the rest of Norway, 13% are from outside Norway.
- Program of events for children and young people:
- 62% of users are from Oslo, 15% are from Akershus, 22% are from the rest of Norway, 1% are from outside Norway.
- Event Venues
- Sentralen Cafe
We keyword advertise the event programs
We advertise the event program and event program for children and young people on Google.
The ads had in 2024:
- 334 000 views
- 34,000 clicks
Age: 18-24 (5.5%), (25-34 (21%), 35-54 (24%) and 45-54 (20%), 55-54 (16%), 65+ (14%)
Gender: 62% women and 38% men
Who receives our newsletter
10 771 subscribers
2 974 of these would like specific information about events for children and young people
Opening rate: 49,2% (equivalent to 5 299 people)
Click Rate: 4,8% (corresponds to 517 clicks)
We send out newsletters with information about upcoming events once a week, mainly on Thursday. In the newsletter, subscribers receive information about upcoming events in the next two weeks at Sentralen, and other news when appropriate. In the newsletter, we link to events submitted on the program or ticket form, and which are in the program at sentralen.no. Subscribers can choose their interests, and receive a newsletter adapted to this. The newsletter has a total entitlement of just under 10,000 subscribers.
Click here to sign up for the Sentralen's newsletter.
Which external activity calendars show events at Sentralen, and how
Events broadcast
Broadcast is a free online app and event calendar.
All adult events in the concert, DJ and club category that are submitted via program or ticket form are automatically added to the main Broadcast calendar. This is the calendar that appears when you open the app or website.
Events for children, such as theatre, concerts, musicals and the like, which are submitted via program or ticket form, are entered into the calendar of Broadcast showing upcoming events at Sentralen. This is the calendar that appears when you select Sentralen in the overview map.
Visit Oslo
Visit Oslo has an agreement with the following ticket platforms: Ticketmaster, TicketCo, eTicket (DX), Hoopla, Tixly and Tikkio: All events that have ticket sales through these are automatically imported into the calendar of Visit Oslo and are placed in a registration queue, which is processed manually. Text and image can be edited. The queue updates every night, and Visit Oslo publishes as soon as they can. The calendar is updated 1-2 months ahead in time. Not all events are added to the calendar.
Events not published in these ticketing platforms must be submitted by emailing tilarr@visitoslo.no. It is your responsibility to submit these events to Visit Oslo if your event is not published on one of the ticketing platforms mentioned above.
You can email your event to arr@visitoslo.no, in two ways:
1. Send the link to the sub-page of the event at sentralen.no, when it is published there.
2. Send an email with: Date, time, descriptive text, image (at least 1000 px wide), and photo credit info.
Visit Oslo also occasionally selects events at Sentralen which they promote at the Oslo Visitor Centre at Østbanehallen.
Active in Oslo
We send Aktiv i Oslo information about events for children and young people at Sentralen. These are published in their Calendar for Children and Young People. From time to time, Aktiv in Oslo picks out other events at Sentralen and makes issues about them, which are sometimes included in their newsletter.
Where we reach youth, students and young adults
Studenttorget
We are listed on studenttorget.no, with information relevant to students. Here, students receive information about events at Sentralen that are suitable for those under 26 years of age.
View our profile on studenttorget.no here.
Revue Programs
We advertise Sentralen i revue programs at high schools in Oslo. In 2025: Hartvig Nissen, Foss, Munch and Elvebakken.
University Student Newspaper
We will advertise Sentralen under the culture section in the offer guide of seven issues of the student newspaper Universitas during the 2025/2026 academic year.
Collaboration with SiO
We cooperate with SiO on two clothing swap markets a year in Marmorsalen. In addition, SiO publishes relevant events for students at Sentralen in its calendar of events.
UngInfo
We send relevant events for the target audience to UngInfo, which they share on their Facebook page. The Facebook page is for those under 26 only.
Where you can hang posters and flyers with us
You can hang posters for your event on Sentralen's poster wall just inside the main entrance. Here you can also post fliers/brochures.
Your event will be displayed on our digital screens
In the audience areas on the first and second floors, and in the meeting rooms, there are TV screens with information about Sentralen and offers here. Upcoming events will appear on lists on the screens as the event approaches.
Last Updated: May 19th, 2026
Contact: marked@sentralen.no
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