Audience insight and marketing of events at Sentralen
On this page, you can gain insight into the type of audience that typically attends events held at Sentralen, as well as who follows us on social media. You can also read about how we market the events that take place here at Sentralen.
How we contribute to the promotion of your event
We contribute to the marketing of all events at Sentralen. You are responsible for submitting information about your event via our program form or ticket form after your booking has been confirmed. It is this information that you submit via form used for marketing.programskjema eller billettskjema. The information you provide will be used when we publish and promote your event.
We mention the events at Sentralen in our channels: sentralen.no, newsletters, on Facebook and in reposts of stories on Instagram. In addition, we keyword advertise the program.
Your event will be part of our program
When you submit information about your event through the program or ticket form we publish your event here on this website.There are three program pages on here sentralen.no:
- Event program (all events)
- Program of events for children and young people
- Event program for you under 26
Your event will get its own page in the program, with information that you have submitted in the program or ticket form: text, illustration photo and other information.
We include links to ticket sales on the event subpages and in the main program. If you provide a website or Facebook page in the submission form, we will also link to that. If you upload your logo in the correct format via the form, it will be displayed in the event overview.
Tips on marketing you can do yourself
We expect you to help promote your event and carry out relevant marketing activities. You know your event and target audience best. Here are some tips on how to increase visibility across your own channels.
Read more about how to promote your event here.
Get insight into our audience: who follows us, and who gets to know about events at Sentralen?
Below you will get an insight into who our audience is. Our audience is those who follow us on social media, those who receive our newsletter and who use our website.
What you can use this insight for
In 2025, over 617 public events will be held here at Sentralen.
Insight into our social media
14 310 followers
Age: 25-34 (20,5%), 35-54 (36,2%) and 45-54 (25,0%)
Gender: 70,4% wom7en and .6 me
Geo: 86,3% from Norway, of which 51,2% are from Oslo
Exposures/Views: 49,400 monthly
Weekly publication: 3-5 posts
We regularly repost and share entries from organizers. Tag us at @sentralenoslo and we'll repost as often as it sees fit. We do not advertise individual events, unless we produce the event ourselves. We have a posting schedule that we follow in social media.
30 281 followers
Age: 25-34 (11,5%), 35-54 (31,7%) and 45-54 (31%)
Gender: 68,6% women and 31,4% men
Geo: 95,7% from Norway, of which 51,4% are from Oslo
Range: 95 130 monthly
Weekly publication: 7-15 posts
You are responsible for creating a Facebook event and adding us as a co-organizer for greater visibility. If you can't find your Facebook event in our event calendar, send an email to market @sentralen with a link to the event and we'll add it manually.
Facebook's rules ensure that the privacy of its users is respected, making direct association between private profiles and company pages limited. We therefore recommend that you create a business account for your ensemble, theatre company, band, etc. You should not create a Facebook event with your personal FB account.
901 followers
Feel free to tag us and we will share further when appropriate.
Our website: www.sentralen.no
The figures below are from the last 12 months: February 2024 - January 2025.
During this period, the website had 575,000 page views by 410,000 active users.
The pages with the most views are:
- FrontPage
- Event program:
- 53% of users are from Oslo, 13% are from Akershus, 21% are from the rest of Norway, 13% are from outside Norway.
- Program of events for children and young people:
- 62% of users are from Oslo, 15% are from Akershus, 22% are from the rest of Norway, 1% are from outside Norway.
- Event Venues
- Sentralen Cafe
We keyword advertise the event programs
The ads had in 2024:
- 334 000 views
- 34,000 clicks
Age: 18-24 (5.5%), (25-34 (21%), 35-54 (24%) and 45-54 (20%), 55-54 (16%), 65+ (14%)
Gender: 62% women and 38% men
Who receives our newsletter
10 771 subscribers
2 974 of these would like specific information about events for children and young people
Opening rate: 49,2% (equivalent to 5 299 people)
Click Rate: 4,8% (corresponds to 517 clicks)
Click here to sign up for the Sentralen's newsletter.
Visit Oslo – New Procedures for Registering Events
Visit Oslo has launched a new system for registering and publishing events: Event Manager, provided by the Swedish company Cruncho.
The new system gives event organisers more opportunities to register, update and manage their own events. It also includes more categories, such as food and drink, talks and lectures, social events and literature.
Register and manage your event
In Hva skjer Event Manager, event organisers can create their own profile and register events themselves. You can also update the event information after it has been registered.
Register your event in Hva skjer Event Manager
The system allows you to:
- register and update events yourself
- access events imported from ticketing systems
- have several employees with individual profiles in the same organiser group
- see all events published by other members of your group
- create templates with information such as contact details and address, so you do not have to enter the same information every time
- pre-fill information from an existing Facebook event
- view statistics for your events
Visit Oslo creates the organiser groups. If several employees need access to your organisation's events, you can ask Visit Oslo to add additional profiles to the group.
Events from ticketing systems
Visit Oslo continues to work with the ticketing platforms Ticketmaster, TicketCo, eBillett (DX), Hoopla, Tixly and Tikkio.
If your ticketing system has an API integration, your events can still be imported automatically to Visit Oslo's event calendar. Visit Oslo will publish these events, but organisers can be given access to edit the information and publish the events themselves through the new system.
Events received through ticketing system integrations are placed in a registration queue for processing by Visit Oslo. The queue is updated every night, and Visit Oslo publishes events on an ongoing basis as capacity allows.
What happens after you register your event?
Visit Oslo reviews the events submitted for publication and may edit text and images before publishing. The event calendar usually displays events 1–2 months ahead, and not all submitted events will necessarily be published.
Visit Oslo also regularly selects events to receive additional visibility at the Oslo Visitor Centre in Østbanehallen.
Guidelines and help
Visit Oslo has gathered the updated event guidelines, a link to the registration system and a help guide on its website:
Tips and information for event organisers
Where we reach youth, students and young adults
Studenttorget
We are listed on studenttorget.no, with information relevant to students. Here, students receive information about events at Sentralen that are suitable for those under 26 years of age.
View our profile on studenttorget.no here.
Revue Programs
We advertise Sentralen i revue programs at high schools in Oslo. In 2025: Hartvig Nissen, Foss, Munch and Elvebakken.
University Student Newspaper
We will advertise Sentralen under the culture section in the offer guide of seven issues of the student newspaper Universitas during the 2025/2026 academic year.
Collaboration with SiO
We cooperate with SiO on two clothing swap markets a year in Marmorsalen. In addition, SiO publishes relevant events for students at Sentralen in its calendar of events.
UngInfo
We send relevant events for the target audience to UngInfo, which they share on their Facebook page. The Facebook page is for those under 26 only.
Where you can hang posters and flyers with us
You can hang posters for your event on Sentralen's poster wall just inside the main entrance. Here you can also post fliers/brochures.
Your event will be displayed on our digital screens
Last Updated: May 19th, 2026
Kontakt: marked@sentralen.no
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