Audience insight and marketing of events at Sentralen
On this page, you can gain insight into the type of audience that typically attends events held at Sentralen, as well as who follows us on social media. You can also read about how we market the events that take place here at Sentralen.
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How we contribute to the promotion of your event
We contribute to the marketing of all events at Sentralen. You are responsible for submitting information about your event via our program form or ticket form after your booking has been confirmed. It is this information that you submit via form used for marketing.
We mention the events at Sentralen in our channels: sentralen.no, newsletters, on Facebook and in reposts of stories on Instagram. In addition, we keyword advertise the program.
Your event will be part of our program
When you submit information about your event through the program or ticket form we publish your event here on this website.
There are three program pages on here sentralen.no:
- Event program (all events)
- Program of events for children and young people
- Event program for you under 26
Your event will get its own page in the program, with information that you have submitted in the program or ticket form: text, illustration photo and other information.
We include links to ticket sales on the event subpages and in the main program. If you provide a website or Facebook page in the submission form, we will also link to that. If you upload your logo in the correct format via the form, it will be displayed in the event overview.
You are welcome to send supplementary marketing materials such as press release, additional photos, video etc. to us at marked@sentralen.no. We use this when marketing the events with us.
These are our expectations for you
We expect you to contribute and make an effort to promote and make relevant marketing of your event.
Marketing you can do yourself
- Create a Facebook event and invite Sentralen as a co-organizer
- Invite relevant audience/friends to the Facebook event
- Share the Facebook event in relevant groups
- Update your bio link on Instagram, TikTok and/or LinkedIn so that the event is at the top and is easy to see,
- or post a link to Linktree in the bio link: Then link to information about, or ticket sales to the event in Linktree
- Create engaging social media content, such as:
- Create short videos/reels/TikToks: for example: a 15-second taste of rehearsals, stage building, interviews w/ artists/actors.
- Create a social media countdown series: one post per day for the last five days before the event.
- When posting about the event in social media: tag us so we can repost
- Use targeted (and affordable) social media ads: Facebook/Instagram‑boost of the event or a video/reel for 200kr-500kr towards the exact target audience.
- Write information about the event on your own website
- Write a press release and send to the relevant media
- Send information about the event in your newsletter if you have this - link to the Facebook event or the information you have on your website
Get insight into our audience: who follows us, and who gets to know about events at Sentralen?
Below you will get an insight into who our audience is. Our audience is those who follow us on social media, those who receive our newsletter and who use our website.
What you can use this insight for
The insights tell you who you can expect to know about your event or activity here at Sentralen.
You can use this insight to plan and implement your own marketing efforts.
For example, if your event has a target audience that we do not reach in our channels, you must try to reach them in other ways.
In 2025, over 617 public events will be held here at Sentralen.
- Concerts: 135
- Theatre performances: 47
- Dance events: 328
- Festivals: 20
- Events for children and young people: 335
- MINT events: 252
Insight into our social media
12 626 followers
Age: 25-34 (21.8%), 35-54 (36.2%) and 45-54 (24.5%)
Gender: 69.4% women and 30.6% men
Geo: 85.9% from Norway, of which 51.5% are from Oslo
Exposures/Views: 41,000 monthly
Weekly publication: 3-5 posts
We regularly repost and share entries from organizers. Tag us at @sentralenoslo and we'll repost as often as it sees fit. We do not advertise individual events, unless we produce the event ourselves. We have a posting schedule that we follow in social media.
29 799 followers
Age: 25-34 (12.8%), 35-54 (32.4%) and 45-54 (30.3%)
Gender: 68.1% women and 31.9% men
Geo: 95.5% from Norway, of which 53.3% are from Oslo
Range: 64,000 monthly
Weekly publication: 10-15 posts
You are responsible for creating a Facebook event and adding us as a co-organizer for greater visibility. If you can't find your Facebook event in our event calendar, send an email to market @sentralen with a link to the event and we'll add it manually.
Facebook's rules ensure that the privacy of its users is respected, making direct association between private profiles and company pages limited. We therefore recommend that you create a business account for your ensemble, theatre company, band, etc. You should not create a Facebook event with your personal FB account.
690 followers
Feel free to tag us and we will share further when appropriate.
Our website: www.sentralen.no
The figures below are from the last 12 months: February 2024 - January 2025.
During this period, the website had 575,000 page views by 410,000 active users.
The pages with the most views are:
- FrontPage
- Event program:
- 53% of users are from Oslo, 13% are from Akershus, 21% are from the rest of Norway, 13% are from outside Norway.
- Program of events for children and young people:
- 62% of users are from Oslo, 15% are from Akershus, 22% are from the rest of Norway, 1% are from outside Norway.
- Event Venues
- Sentralen Cafe
We keyword advertise the event programs
We advertise the event program and event program for children and young people on Google.
The ads had in 2024:
- 334 000 views
- 34,000 clicks
Age: 18-24 (5.5%), (25-34 (21%), 35-54 (24%) and 45-54 (20%), 55-54 (16%), 65+ (14%)
Gender: 62% women and 38% men
Who receives our newsletter
8,712 subscribers
2,497 of these would like specific information about events for children and young people
Opening rate: 46.4% (equivalent to 4,516 people)
Click Rate: 4,3% (corresponds to 418 clicks)
We send out newsletters with information about upcoming events once a week, mainly on Thursday. In the newsletter, subscribers receive information about upcoming events in the next two weeks at Sentralen, and other news when appropriate. In the newsletter, we link to events submitted on the program or ticket form, and which are in the program at sentralen.no. Subscribers can choose their interests, and receive a newsletter adapted to this. The newsletter has a total entitlement of just under 10,000 subscribers.
Click here to sign up for the Sentralen's newsletter.
Which external activity calendars show events at Sentralen, and how
Events broadcast
Broadcast is a free online app and event calendar.
All adult events in the concert, DJ and club category that are submitted via program or ticket form are automatically added to the main Broadcast calendar. This is the calendar that appears when you open the app or website.
Events for children, such as theatre, concerts, musicals and the like, which are submitted via program or ticket form, are entered into the calendar of Broadcast showing upcoming events at Sentralen. This is the calendar that appears when you select Sentralen in the overview map.
Visit Oslo
Visit Oslo has an agreement with the following ticket platforms: Ticketmaster, TicketCo, eTicket (DX), Hoopla, Tixly and Tikkio: All events that have ticket sales through these are automatically imported into the calendar of Visit Oslo and are placed in a registration queue, which is processed manually. Text and image can be edited. The queue updates every night, and Visit Oslo publishes as soon as they can. The calendar is updated 1-2 months ahead in time. Not all events are added to the calendar.
Events not published in these ticketing platforms must be submitted by emailing tilarr@visitoslo.no. It is your responsibility to submit these events to Visit Oslo if your event is not published on one of the ticketing platforms mentioned above.
You can email your event to arr@visitoslo.no, in two ways:
1. Send the link to the sub-page of the event at sentralen.no, when it is published there.
2. Send an email with: Date, time, descriptive text, image (at least 1000 px wide), and photo credit info.
Visit Oslo also occasionally selects events at Sentralen which they promote at the Oslo Visitor Centre at Østbanehallen.
Active in Oslo
We send Aktiv i Oslo information about events for children and young people at Sentralen. These are published in their Calendar for Children and Young People. From time to time, Aktiv in Oslo picks out other events at Sentralen and makes issues about them, which are sometimes included in their newsletter.
Where we reach youth, students and young adults
Studenttorget
We are listed on studenttorget.no, with information relevant to students. Here, students receive information about events at Sentralen that are suitable for those under 26 years of age.
View our profile on studenttorget.no here.
Revue Programs
We advertise Sentralen i revue programs at high schools in Oslo. In 2025: Hartvig Nissen, Foss, Munch and Elvebakken.
University Student Newspaper
We will advertise Sentralen under the culture section in the offer guide of seven issues of the student newspaper Universitas during the 2025/2026 academic year.
Collaboration with SiO
We cooperate with SiO on two clothing swap markets a year in Marmorsalen. In addition, SiO publishes relevant events for students at Sentralen in its calendar of events.
UngInfo
We send relevant events for the target audience to UngInfo, which they share on their Facebook page. The Facebook page is for those under 26 only.
Where you can hang posters and flyers with us
You can hang posters for your event on Sentralen's poster wall just inside the main entrance. Here you can also post fliers/brochures.
Your event will be displayed on our digital screens
In the audience areas on the first and second floors, and in the meeting rooms, there are TV screens with information about Sentralen and offers here. Upcoming events will appear on lists on the screens as the event approaches.
Last Updated: June 17, 2025
Contact: marked@sentralen.no
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